Americans’ taste in coffee might be getting more high-end—with a growing fixation on perfectly roasted beans, pricier caffeinated concoctions, and artisan coffee brewers—but it turns out a surprisingly big part of the world is going in the opposite direction: towards instant coffee.
Democracy Dies in Darkness
Almost half of the world actually prefers instant coffee
July 14, 2014 at 8:39 a.m. EDT